Social marketing..

Social marketing is an approach used to
develop activities aimed at changing or
maintaining people’s behaviour for the
benefit of individuals and society as a
whole.

Combining ideas from commercial
marketing and the social sciences, social
marketing is a proven tool for influencing
behaviour in a sustainable and cost-
effective way.

It helps you to decide:
1) Which people to work with
2) What behaviour to influence
3) How to go about it
4) How to measure it

Social marketing is not the same as
social media marketing.