"CPA" means cost per action, also
known as "PPA" means pay per action
and cost per conversion , is an online
advertising pricing model where the
advertiser pays for each specified
action - for example, an impression,
click, form submit (e.g.,
contact request, newsletter sign up,
registration etc.), double opt-in or sale.
Direct response advertisers consider
CPA the optimal way to buy online
advertising , as an advertiser only pays
for the ad when the desired action has
occurred. The desired action to be
performed is determined by the
advertiser.
Radio and TV stations also
sometimes offer unsold inventory on a
cost per action basis, but this form of
advertising is most often referred to as
"per inquiry". Although less common,
print media will also sometimes be sold
on a CPA basis.
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